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Protecting Business Revenue umbrella

An area of risk for all businesses is when a person responsible for a large percentage of the business revenue (whether an owner or employee) is no longer able to perform their duties.

These people are generally referred to as key, and are recognised as having knowledge, work experience and business contacts which are considered uniquely valuable to the company.

A business owner is usually careful to keep plant, stock and building insurances up to date, but is often unaware of other insurance options that are available to protect their business revenue.

If a key person suffers a serious illness or injury that keeps them away from the business for an extended period of time, the business is not only required to fund and train a replacement person, but also ensure that other business costs are met, to maintain their profitability. For some businesses, this can be virtually impossible when the event occurs unexpectedly.

If no prior planning for such an event occurring has been done, the ongoing effects can potentially result in the eventual liquidation and closure of the business and the employees in the company losing their livelihood which supports themselves, their families and community.

Business revenue protection contracts have evolved over a period of time and are continually being enhanced to ensure they are meeting the needs of the business owners. Whereas in the past it was common to have to prove ongoing expenses and company loss at claim time, there are now contracts available which can agree at application time to pay up to sums of $60K per month direct to the business.

As a Key Person or Revenue Protection cover is paid to the business, it is important that individuals whose lives are insured on these contracts understand that this is not their personal insurance, and the money in the event of a claim will not be paid directly to themselves, but rather to the business.

If the purpose of the contract was to provide an ongoing salary from the business to the key person, this should be documented in their shareholder or employee agreement, when the contract is put in place, to avoid any confusion at claim time.

When considering this type of cover, it is always recommended that you seek advice from our professionals – accountant, lawyer and risk insurance advisor, to ensure that any contract put in place suits the purpose it was intended.


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For many, insurance policies and their wordings can be confusing. Often the reason and purpose of contracts are forgotten over a period of time, and need to be re-explained. If you would like a no obligation review of your existing risk insurances (life, major illness (Trauma) cover, total and permanent disablement, income protection and medical covers), please contact colleen@valour.nz
Core Products/Services
  • Life insurance
  • Trauma (Major Illness) insurance
  • Permanent Disablement insurance
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  • Medical Cover
  • Business Insurance
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Registered Financial Advisor colleen la touche Colleen La Touche’s approachability, down-to-earth nature, and keep-it-simple approach mean clients understand their insurance contracts and how they will work at claim time, without any confusion.
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